Denim Branded: Jeanswear's Evolving Design Details (Hardcover)

Denim Branded: Jeanswear's Evolving Design Details By Nick Williams, Jenny Corpuz (With) Cover Image

Denim Branded: Jeanswear's Evolving Design Details (Hardcover)

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Most take for granted that a pair of jeans is not considered complete without patches, rivets, buttons, and other trims. The existence of such design elements is not questioned because they are seen as the standard. Nick Williams's book is exclusively dedicated to denim branding and deconstructs every element that goes into branding a pair of jeans. These elements are a jeans' identity, its source code, a marker from which to discover the jean's provenance. Through beautiful and inspirational photography, this book tells the fascinating and sometimes surprising history of denim branding from the 1870s to current day. Primary source materials for this book come from the historical archive departments of Levi Strauss & Co., Lee Jeans, Wrangler, Carhartt, and Cone Mills, as well as some of the best contemporary denim brands of today, including Rogue Territory, Dawson Denim, Denham, Kings of Indigo, Endrime, Evisu, Eat Dust, Butcher of Blue, and Tellason.
Nick Williams is a graphic designer who has studied and worked with original Levi Strauss & Co. archived pieces and who continues to work with some of the leading denim houses. Jenny Corpuz is a writer who has a background in sourcing, designing, and product development.
Product Details ISBN: 9780764355776
ISBN-10: 0764355775
Publisher: Schiffer Publishing
Publication Date: October 15th, 2018
Pages: 264
Language: English